Designing beyond aesthetics—crafting experiences that matter
Designing beyond aesthetics—crafting experiences that matter
Designing beyond aesthetics—crafting experiences that matter
Designing beyond aesthetics—crafting experiences that matter
Experienced Digital Product Designer & Researcher
Bridging the gap between technology and design to create intuitive, data-driven experiences.
who am i
Founder | UX Alchemist | Designing Experiences That Matter
Founder | UX Alchemist | Designing Experiences That Matter
Starting as a full-stack developer, I discovered my passion for UI/UX design during an internship in India. After moving to the UK, my diverse experiences—from product design and research to roles in hospitality and retail—have shaped my ability to understand people and design for real-world impact. Now, as the founder of my own UI/UX design studio, I specialize in user research, product strategy, and experience design, helping businesses create intuitive, user-centric digital products. My mission is to blend design, strategy, and innovation to deliver experiences that truly resonate.
20+
Completed Projects
20+
Completed Projects
20+
Completed Projects
20+
Completed Projects
10+
Happy Clients
10+
Happy Clients
10+
Happy Clients
10+
Happy Clients
3+
Years of Experience
3+
Years of Experience
3+
Years of Experience
3+
Years of Experience
Process
HOW I WORK
IT ALL STARTS WITH YOU
Every great design begins with a story—yours. I dive deep into your ideas, needs, and goals to craft experiences that truly resonate. Your vision fuels my creativity, and your success is my mission.
01
TURNING IDEAS INTO STRATEGY
This is where innovation meets intention. Through research, insights, and brainstorming, I transform abstract concepts into a strategic roadmap, ensuring every design decision aligns with user needs and business goals.
02
DESIGNING WITH PURPOSE
From wireframes to high-fidelity prototypes, I bring ideas to life with thoughtful design. Every pixel and interaction is crafted for clarity, accessibility, and a seamless user experience.
03
REFINING THROUGH REAL INSIGHTS
Great design is never guesswork—it's tested, refined, and validated. Through usability testing and feedback loops, I fine-tune the experience to ensure it’s intuitive, engaging, and impactful.
04
LAUNCH, LEARN AND EVOLVE
Design doesn’t stop at launch. I collaborate with developers for a smooth handoff, track user interactions, and iterate to keep the experience evolving. Because great products grow with their users.
05
IT ALL STARTS WITH YOU
Every great design begins with a story—yours. I dive deep into your ideas, needs, and goals to craft experiences that truly resonate. Your vision fuels my creativity, and your success is my mission.
01
TURNING IDEAS INTO STRATEGY
This is where innovation meets intention. Through research, insights, and brainstorming, I transform abstract concepts into a strategic roadmap, ensuring every design decision aligns with user needs and business goals.
02
DESIGNING WITH PURPOSE
From wireframes to high-fidelity prototypes, I bring ideas to life with thoughtful design. Every pixel and interaction is crafted for clarity, accessibility, and a seamless user experience.
03
REFINING THROUGH REAL INSIGHTS
Great design is never guesswork—it's tested, refined, and validated. Through usability testing and feedback loops, I fine-tune the experience to ensure it’s intuitive, engaging, and impactful.
04
LAUNCH, LEARN AND EVOLVE
Design doesn’t stop at launch. I collaborate with developers for a smooth handoff, track user interactions, and iterate to keep the experience evolving. Because great products grow with their users.
05
IT ALL STARTS WITH YOU
Every great design begins with a story—yours. I dive deep into your ideas, needs, and goals to craft experiences that truly resonate. Your vision fuels my creativity, and your success is my mission.
01
TURNING IDEAS INTO STRATEGY
This is where innovation meets intention. Through research, insights, and brainstorming, I transform abstract concepts into a strategic roadmap, ensuring every design decision aligns with user needs and business goals.
02
DESIGNING WITH PURPOSE
From wireframes to high-fidelity prototypes, I bring ideas to life with thoughtful design. Every pixel and interaction is crafted for clarity, accessibility, and a seamless user experience.
03
REFINING THROUGH REAL INSIGHTS
Great design is never guesswork—it's tested, refined, and validated. Through usability testing and feedback loops, I fine-tune the experience to ensure it’s intuitive, engaging, and impactful.
04
LAUNCH, LEARN AND EVOLVE
Design doesn’t stop at launch. I collaborate with developers for a smooth handoff, track user interactions, and iterate to keep the experience evolving. Because great products grow with their users.
05
IT ALL STARTS WITH YOU
Every great design begins with a story—yours. I dive deep into your ideas, needs, and goals to craft experiences that truly resonate. Your vision fuels my creativity, and your success is my mission.
01
TURNING IDEAS INTO STRATEGY
This is where innovation meets intention. Through research, insights, and brainstorming, I transform abstract concepts into a strategic roadmap, ensuring every design decision aligns with user needs and business goals.
02
DESIGNING WITH PURPOSE
From wireframes to high-fidelity prototypes, I bring ideas to life with thoughtful design. Every pixel and interaction is crafted for clarity, accessibility, and a seamless user experience.
03
REFINING THROUGH REAL INSIGHTS
Great design is never guesswork—it's tested, refined, and validated. Through usability testing and feedback loops, I fine-tune the experience to ensure it’s intuitive, engaging, and impactful.
04
LAUNCH, LEARN AND EVOLVE
Design doesn’t stop at launch. I collaborate with developers for a smooth handoff, track user interactions, and iterate to keep the experience evolving. Because great products grow with their users.
05
EXPERIENCE
MY CAREER JOURNEY
Jul 2020 - Present
Freelancer Digital Designer
As a Freelance UI/UX Designer and Researcher for over three years, I have crafted intuitive and visually compelling interfaces backed by thorough user research. I provide tailored design solutions and strategic product marketing support, collaborating with 20+ clients to enhance user experiences and drive measurable growth.
Jul 2020 - Present
Freelancer Digital Designer
As a Freelance UI/UX Designer and Researcher for over three years, I have crafted intuitive and visually compelling interfaces backed by thorough user research. I provide tailored design solutions and strategic product marketing support, collaborating with 20+ clients to enhance user experiences and drive measurable growth.
Jul 2020 - Present
Freelancer Digital Designer
As a Freelance UI/UX Designer and Researcher for over three years, I have crafted intuitive and visually compelling interfaces backed by thorough user research. I provide tailored design solutions and strategic product marketing support, collaborating with 20+ clients to enhance user experiences and drive measurable growth.
Jul 2020 - Present
Freelancer Digital Designer
As a Freelance UI/UX Designer and Researcher for over three years, I have crafted intuitive and visually compelling interfaces backed by thorough user research. I provide tailored design solutions and strategic product marketing support, collaborating with 20+ clients to enhance user experiences and drive measurable growth.
April 2025 - July 2025
Evince Development
Planned, designed, and executed usability testing (moderated & unmoderated) for web and mobile products. Created and maintained personas, journey maps, and workflows based on research insights. Delivered clear, actionable reports and recommendations to design and product teams, influencing roadmap priorities and aligned insights with agile development cycles, ensuring research outcomes were integrated into design iterations.
April 2025 - July 2025
Evince Development
Planned, designed, and executed usability testing (moderated & unmoderated) for web and mobile products. Created and maintained personas, journey maps, and workflows based on research insights. Delivered clear, actionable reports and recommendations to design and product teams, influencing roadmap priorities and aligned insights with agile development cycles, ensuring research outcomes were integrated into design iterations.
April 2025 - July 2025
Evince Development
Planned, designed, and executed usability testing (moderated & unmoderated) for web and mobile products. Created and maintained personas, journey maps, and workflows based on research insights. Delivered clear, actionable reports and recommendations to design and product teams, influencing roadmap priorities and aligned insights with agile development cycles, ensuring research outcomes were integrated into design iterations.
April 2025 - July 2025
Evince Development
Planned, designed, and executed usability testing (moderated & unmoderated) for web and mobile products. Created and maintained personas, journey maps, and workflows based on research insights. Delivered clear, actionable reports and recommendations to design and product teams, influencing roadmap priorities and aligned insights with agile development cycles, ensuring research outcomes were integrated into design iterations.
May 2024 - Dec 2024
Richmond College
Learning Support Assistant- Creative Media
Provided personalized assistance to students with special educational needs, supporting their academic and social development, promoting inclusivity, and collaborating closely with teachers to improve learning outcomes.
May 2024 - Dec 2024
Richmond College
Learning Support Assistant- Creative Media
Provided personalized assistance to students with special educational needs, supporting their academic and social development, promoting inclusivity, and collaborating closely with teachers to improve learning outcomes.
May 2024 - Dec 2024
Richmond College
Learning Support Assistant- Creative Media
Provided personalized assistance to students with special educational needs, supporting their academic and social development, promoting inclusivity, and collaborating closely with teachers to improve learning outcomes.
May 2024 - Dec 2024
Richmond College
Learning Support Assistant- Creative Media
Provided personalized assistance to students with special educational needs, supporting their academic and social development, promoting inclusivity, and collaborating closely with teachers to improve learning outcomes.
Feb 2023 - Dec 2025
Kingston University
UX Researcher and TA
Conducted user research, data analysis, and testing to drive digital product design. Improved ethical documentation efficiency by 30% through collaboration with senior professors and the ethics committee. Supported student learning, facilitated classroom activities, and contributed to research and course development for an enriched academic experience.
Feb 2023 - Dec 2025
Kingston University
UX Researcher and TA
Conducted user research, data analysis, and testing to drive digital product design. Improved ethical documentation efficiency by 30% through collaboration with senior professors and the ethics committee. Supported student learning, facilitated classroom activities, and contributed to research and course development for an enriched academic experience.
Feb 2023 - Dec 2025
Kingston University
UX Researcher and TA
Conducted user research, data analysis, and testing to drive digital product design. Improved ethical documentation efficiency by 30% through collaboration with senior professors and the ethics committee. Supported student learning, facilitated classroom activities, and contributed to research and course development for an enriched academic experience.
Feb 2023 - Dec 2025
Kingston University
UI / UX Designer
Conducted user research, data analysis, and testing to drive digital product design. Improved ethical documentation efficiency by 30% through collaboration with senior professors and the ethics committee. Supported student learning, facilitated classroom activities, and contributed to research and course development for an enriched academic experience.
July 2022- Oct 2022
Nomura London
UI/UX Design Intern
Collaborated with product managers and stakeholders to design user-centric solutions that align with business goals. Delivered wireframes, prototypes, and visual designs to enhance user experience. Championed user-centered design principles, integrating customer feedback, leading to a 20% increase in customer satisfaction.
July 2022- Oct 2022
Nomura London
UI/UX Design Intern
Collaborated with product managers and stakeholders to design user-centric solutions that align with business goals. Delivered wireframes, prototypes, and visual designs to enhance user experience. Championed user-centered design principles, integrating customer feedback, leading to a 20% increase in customer satisfaction.
July 2022- Oct 2022
Nomura London
UI/UX Design Intern
Collaborated with product managers and stakeholders to design user-centric solutions that align with business goals. Delivered wireframes, prototypes, and visual designs to enhance user experience. Championed user-centered design principles, integrating customer feedback, leading to a 20% increase in customer satisfaction.
July 2022- Oct 2022
Nomura London
UI/UX Design Intern
Collaborated with product managers and stakeholders to design user-centric solutions that align with business goals. Delivered wireframes, prototypes, and visual designs to enhance user experience. Championed user-centered design principles, integrating customer feedback, leading to a 20% increase in customer satisfaction.
Jan 2021 - Dec 2021
Coding Ninjas
Product Designer
Led user research and integrated user-centered design principles at Coding Ninjas, driving a 25% increase in user satisfaction. Partnered closely with developers to optimize user engagement, resulting in a 15% boost in retention and a 25% rise in conversion rates.
Jan 2021 - Dec 2021
Coding Ninjas
Product Designer
Led user research and integrated user-centered design principles at Coding Ninjas, driving a 25% increase in user satisfaction. Partnered closely with developers to optimize user engagement, resulting in a 15% boost in retention and a 25% rise in conversion rates.
Jan 2021 - Dec 2021
Coding Ninjas
Product Designer
Led user research and integrated user-centered design principles at Coding Ninjas, driving a 25% increase in user satisfaction. Partnered closely with developers to optimize user engagement, resulting in a 15% boost in retention and a 25% rise in conversion rates.
Jan 2021 - Dec 2021
Coding Ninjas
Product Designer
Led user research and integrated user-centered design principles at Coding Ninjas, driving a 25% increase in user satisfaction. Partnered closely with developers to optimize user engagement, resulting in a 15% boost in retention and a 25% rise in conversion rates.
Mar 2020 – Oct 2020
Volvere Solutions
UI/UX Designer
Leveraged agile methodologies to collaborate with product managers, engineers, and stakeholders, crafting design solutions aligned with business and user needs. Conducted **design reviews** to ensure compliance with industry standards, accessibility, and user-friendliness.
Mar 2020 – Oct 2020
Volvere Solutions
UI/UX Designer
Leveraged agile methodologies to collaborate with product managers, engineers, and stakeholders, crafting design solutions aligned with business and user needs. Conducted **design reviews** to ensure compliance with industry standards, accessibility, and user-friendliness.
Mar 2020 – Oct 2020
Volvere Solutions
UI/UX Designer
Leveraged agile methodologies to collaborate with product managers, engineers, and stakeholders, crafting design solutions aligned with business and user needs. Conducted **design reviews** to ensure compliance with industry standards, accessibility, and user-friendliness.
Mar 2020 – Oct 2020
Volvere Solutions
UI/UX Designer
Leveraged agile methodologies to collaborate with product managers, engineers, and stakeholders, crafting design solutions aligned with business and user needs. Conducted **design reviews** to ensure compliance with industry standards, accessibility, and user-friendliness.
Achievements & Awards
WHAT I'VE ACHIEVED
01
Scabal
Hackathon
-
2nd place Website rewamp
2022
01
Scabal
Hackathon
-
2nd place Website rewamp
2022
01
Scabal
Hackathon
-
2nd place Website rewamp
2022
01
Scabal
Hackathon
-
2nd place Website rewamp
02
Springboard
2nd Place
-
Hackathon
2021
02
Springboard
2nd Place
-
Hackathon
2021
02
Springboard
2nd Place
-
Hackathon
2021
02
Springboard
2nd Place
-
Hackathon
03
Research Paper
Published in IJATCSE
-
Ear Recognition Using Hybrid Approach
2019
03
Research Paper
Published in IJATCSE
-
Ear Recognition Using Hybrid Approach
2019
03
Research Paper
Published in IJATCSE
-
Ear Recognition Using Hybrid Approach
2019
03
Research Paper
Published in IJATCSE
-
Ear Recognition Using Hybrid Approach
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
Air Render
Kingston University
Nomura
Scabal
Volvere
Coding Ninjas
Richmond College
Air Render
Kingston University
Nomura
Scabal
Volvere
Coding Ninjas
Richmond College
Air Render
Kingston University
Nomura
Scabal
Richmond College
Coding Ninjas
Volvere
Air Render
Kingston University
Nomura
Scabal
Volvere
Coding Ninjas
Richmond College
Air Render
Kingston University
Nomura
Scabal
Volvere
Coding Ninjas
Richmond College
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