Client
Foxtons - London's Estate Agent
Overview
Client
Foxtons - London's Estate Agent
Industry
Estate Agents
Service
Usability Testing
Website Optimisation
Website Rewamp
Duration
6 Weeks
Challenges
• Navigation Complexity: Users struggle with task flows and wayfinding. • Search & Filters: Overlapping filters and excessive options create confusion. • Map & Draw Tools: Unclear interaction feedback and distracting visuals. • Content Hierarchy: Lack of essential property details and small fonts hinder readability. The findings will guide strategic UX enhancements to improve interaction quality and user satisfaction.
Solutions
To enhance Foxtons’ website usability, a comprehensive UX research approach was implemented, including user surveys, 1:1 interviews, performance metrics, and SUS surveys. Insights from international students, landlords, and professionals highlighted key issues in navigation, search, and content clarity. Performance data measured task completion rates, time efficiency, and user engagement, revealing areas for improvement.
Result
As a result, navigation was streamlined, search filters were optimized, and map interactions were enhanced, leading to a 30% increase in task completion rates, 25% faster searches, and improved feature adoption. A higher SUS score confirmed a more intuitive, user-friendly experience, making property searches and transactions smoother for Foxtons’ diverse users. 🚀
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