Client
Nomura
Overview
Client
Nomura
Industry
Fintech
Service
UI/UX Designer
Dashboard Design
Duration
4 months
Challenges
The 20-year-old Tradespex application required a complete redesign to modernize its interface while preserving core functionalities. Key challenges included simplifying its complex features, decluttering the overloaded UI, and ensuring intuitive navigation. Many elements were rarely used or difficult to understand, requiring careful evaluation. Aligning stakeholder expectations with user-centered design principles involved extensive research and iteration. Additionally, users faced frustration due to forced actions, such as loading a new portfolio before accessing previous ones, highlighting the need for a more seamless experience.
Solutions
To enhance Tradespex’s usability, the UI was modernized for a more intuitive experience, portfolio management was streamlined with tooltips and a step-by-step process, and onboarding tutorials were introduced for better guidance. Interactive elements like a chatbot and live helpdesk improved engagement, while an easy-switch feature enabled seamless navigation, eliminating the need to reload portfolios repeatedly. The design was also made more inclusive to cater to a broader audience.
Result
The redesign of Tradespex led to a significantly improved user experience, reducing confusion and enhancing usability. Users could now navigate the platform seamlessly, with intuitive portfolio management and better guidance through tooltips and tutorials. The introduction of interactive elements like a chatbot and live helpdesk increased engagement and support. Overall, the modernization efforts resulted in a more efficient, user-friendly, and accessible platform, aligning with both business objectives and user needs.
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